I’ve done a little writing around the topic of personal branding, and what surprised me as I did my research is the number of articles that deal with branding as a clean up mission. It seems people and businesses are jumping into the online space, or business, or a career, without a clear idea of the brand they’d like to project. Instead, they are managing the information that’s been written or perceived about them.
I’ve provided links to three resources in this blog post that will allow a soon to be college graduate, or a new business owner, to get ahead of the personal branding curve. In essence, by first understanding who you are, your brand, you are able to enter your chosen professional space with intention and confidence.
Note: In the spirit of full transparency I work for Rasmussen College as the School of Business Chair in Brooklyn Park, MN. That said, I’m not sharing these resources with you because I work for them, but because I think the material is illuminating, actionable, and provides guidance to new business owners and new graduates.
I recommend exploring the material in the order presented for best results.
I wrote this article for smallbiztrends.com on personal branding for new entrepreneurs to focus on the actual creation of the personal brand itself.
This short video on youtube reinforces that personal branding is not a job description and walks through the steps of how I developed my personal brand.
At this link you’ll find a Personal Branding Webinar put on by Rasmussen College for their soon to be graduates.
These resources will get you well on your way to creating an intentional brand you can support through your behavior, choices, and online presence.