My Personal Brand

Logo from Soma recordings.

Last night I had my students research and draft a personal branding statement. They, of course, flexed their curiosity and asked me, “Where is your personal brand.” They could all describe it, and what happens when I’m “off-brand.” I’d never written it down, however. I’d been living it for at least 4 years now, so here it is.

“I inspire  passion for business through rigorous, globally-focused education.”

Now, to keep living the dream.

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